Brand Messaging Foundations

THE SHOP / WEBSITE COPY WORKBOOK

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A step-by-step guide to help you uncover your unique voice, core values, and key messaging elements—perfect for creatives and small business owners looking to build a strong, cohesive brand identity when it comes to words.

$297

*This digital product is delivered as a downloadable PDF and Google Doc. It is non-returnable and non-refundable. By purchasing the product you agree to our TERMS HERE.

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About The Guide

What sets your business apart? What is its unique voice? Take a step back to uncover these core messaging elements that make you and your business what it is today. Our Brand Messaging Foundations is an editable document designed to help small business owners gain clarity and confidence in their brand’s identity when it comes to words.

With expert guidance, detailed instructions, and customizable AI prompts, this guide helps you craft foundational messaging—all while reflecting your brand’s unique personality and voice. Whether you’re auditing existing messaging or starting fresh, this resource gives you the tools to uncover key elements like tone, voice, and value proposition, elevator pitch, service descriptions, and the list goes on, empowering you to confidently communicate your brand across every touchpoint.

Perfect for small business owners, creatives, and service providers who want a clear, cohesive brand foundation.

INCLUDES

Detailed instructions on how to get started and write your brand’s messaging (think voice/tone, tagline, description of services, and so much more) from start to finish.
Video Tutorial
Introduction to ChatGPT & AI-Powered Writing Prompts
Recommended Copywriting Resources
30-Page Brand Messaging Foundations Guide (Google Doc)
20-Page Brand Messaging Guide Canva Template
Exclusive Lāer Discounts to Industry-Leading Branding & Website Templates

THe details

A Closer Look at What's Included

This guide will take you through every considered element when it comes to honing in on your brand's messaging. Not only does it include recommended writing resources and ChatGPT prompts to keep writer's block at bay, but it also houses step-by-step instructions on how to uncover every element.

Brand Messaging Foundations Guide (Google Doc)

Once all your brand messaging elements have been developed, it's time to pair it with you brand imagery, logos and colors into one cohesive brand messaging guide. Our Brand Messaging Guide Canva template has been artfully designed with placeholders to input all of your messaging elements to create a visual guide you can share with team members and any other creatives you collaborate with.

Brand Messaging Guide Canva Template

Step by Step

Discover Your Voice, Define Your Brand

Make It Yours

Upon purchase, you'll receive a email with an access link to get straight to your brand messaging guide. In there, you'll also receive a step-by-step guide to uncovering your brand's messaging elements, intro to ChatGPT and a link to access your Canva guide..

02 Access The Guide

We'll walk you through every messaging element guiding you through the purpose of each for you to write your very own. As you make your way through your guide, you can utilize ChatGPT prompts to keep writer's block and bay and to write your way to your comprehensive brand messaging.

01 Paste & Go

Once all of your messaging has been developed, simply cut and paste it into your Canva guide and add your brand photos, colors and logos to make it yours. If you're in search of a new brand identity or website template to compliment your new messaging, use one of our exclusive Laer discount codes (in your guide).

03 We've got just the thing.

We trust Duende Design Co. with our own website and brand design, so you know you're in good hands. Hannah’s templates are all about beautiful and intuitive web experiences made easy. They’re custom, turn-key templates crafted for service-based businesses and creative entrepreneurs. Duende's templates are not just editable; they're artistically crafted and strategically designed to up-level your digital home and wow your audience.

When you purchase this resource, you'll also receive an exclusive Lāer discount to Duende's website templates.

DUENDE DESIGN CO.

Need a Website Template?

VIEW Their TEmplates →

We've got you covered, too.

We’ve had the opportunity to work with Tributary Design Studio for our clients and we’re honored to be able to bring their talented creative work to you. Their branding kits are built with the same attention to detail that goes into Tributary’s custom branding packages at a fraction of the price. With easy-to-follow tutorials made for non-designers and a cohesive branding toolkit, you’ll be able to personalize and launch your brand in just a few hours.

When you purchase this resource you'll also receive an exclusive Lāer discount to Tributary's branding templates.

TRIbutary Design studio

Need Branding?

ViEw their templates →

Better Together

BUNDLE & SAVE

Set the foundation, then bring it all to life.

Lay the groundwork for a website that works as hard as you do. The Brand Messaging Foundations Guide helps you uncover your voice, values, and mission that make your brand unique. Once your messaging is clear, bring it to life with the Website Copy Workbook. This step-by-step guide helps you apply your messaging to every page, section, and header, creating compelling, conversion-driven website copy with ease.

Simply add one of these products to your cart and opt in to add on the Website Copy Workbook or Brand Messaging Foundations.