Pricing Guide Template for Photographers

THE SHOP / Pricing guide template

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Everything you need to create a pricing guide that doesn’t just inform but inspires prospective clients to take action.

$79

*This digital product is delivered as a downloadable PDF and is non-returnable and non-refundable. By purchasing the product you agree to our TERMS HERE.

About the Template

After years of creating bespoke pricing guides for our photographer clients, we decided it was time to share the secret sauce. This template is designed for photographers to DIY while still delivering the polished, professional feel of a custom-made pricing guide. With input from industry experts and plenty of firsthand experience for our clients, we’ve crafted a pricing guide that adapts to any specialty or offering—so you can make it entirely your own.

This fully written, easy-to-edit template covers everything you need to showcase your services and connect with your ideal clients. From weddings and elopements to portraits and editorial work, this guide includes detailed service collections, approach and process sections, FAQs, and clear call-to-actions to encourage bookings.
Want separate pricing guides for different services? No problem. Simply duplicate the template, customize each one as needed, and you’re ready to go.

this includes

Copy Key
Tips on When to Send, Formatting, Voice & Tone, Pronouns and Business Policies
Includes Pages for the Following:
Introduction, Approach, Aesthetic, Wedding Packages, Elopement Packages, Alternative Photography Packages (Family, Lifestyle, Boudoir), Add-Ons, Testimonials, FAQs, Process, Closing Pages
Placeholder Copy to Edit & Replace With Your Business Info
Designed Canva Pricing Guide Template

This guide is for you if…

designed for

Ambitious Photographers

+ You’re a photographer ready to streamline your client inquiry process to encourage more aligned bookings.

+ You know the importance of educating new inquirers and you're ready for something to complement the intention and service you provide.

+ Don't have time to create a pricing guide from scratch but need something that's easy to edit, beautifully designed, and something that can evolve with you and your business.

THE DETAILS

A Classic and Refined Experience Made Simple

Edit

Upon purchase, you'll instantly receive a link to your pricing guide Google Doc template with instructions on what to edit as well as an access link to your Canva design template, too.

02 Access

Once all of your information has been edited to suit your brand voice and services in your Google Doc template, upload all of your copy into the Canva pricing guide template. Replace photos, colors, logos, and branding to suit your business, too!

01 Share

Save it as a public link, and update any email templates or auto-responders you have so you can easily share it with all your future inquiries.

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I feel so confident sending this pricing guide to my clients! Its elevated my business while giving me the flexibility to integrate it into my current brand. Most pricing guides out there make you do most of the work, and I end up never getting around to using them.

Laer Studio made this one easy to use and customize. This guide truly includes so much, and I haven’t seen one like it on the market. If you're struggling with how to present your pricing to clients, or are wanting to upscale your copy—this is it!

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This is it!

cheers,

JJ, Customer

03

The photography email templates cover a wide range of client interactions and have already saved me so much time. Customizing them to fit my brand was effortless; it was easy to add personal touches while keeping everything polished. I highly, highly recommend these to any photographer looking to streamline their client communication.