The Website Copy Workbook

THE SHOP / WEBSITE COPY WORKBOOK

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Transform your website with words that work. Introducing the Website Copy Workbook—your step-by-step guide to writing compelling, conversion-driven copy that connects with your audience and elevates your business.

$397

*This digital product is delivered as a downloadable PDF and Google Doc. It is non-returnable and non-refundable. By purchasing the product you agree to our TERMS HERE.

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About The Workbook

Transform your website with words that work. Introducing The Website Copy Workbook—your step-by-step guide to crafting impactful, conversion-driven copy for your digital home. Designed specifically for service-based businesses and built with our studio’s storytelling expertise, this AI-powered workbook includes everything you need: a quickstart guide, fill-in-the-blank website copy templates to suit any layout, expert tips, and more. Write your way to a new digital home with confidence and ease.

Quick start guide

A Step-by-Step Video Tutorial
Reco’d Resources to Keep Writer's Block at Bay
Exclusive Lāer Discounts to Industry-Leading Branding & Website Templates
Tips to Make The Most of Your Workbook (voice/tone, pronouns, CRM, policies, etc.)
Website Copy Dictionary

The Website Copy Workbook

16 Page Fill-in-The-Blank Copywriting Workbook
Page-By-Page Checklist
Copy Key
AI-Powered Writing Prompts
Primary Pages: Home, About, Services, Services Detail Page, Work, Work Detail Page, Shop, Shop Product Page, Inquire
Secondary Pages: FAQs, Subscribe, Blog, Resources, Coming Soon, 404 Page, Social Landing Page

THe details

A Closer Look at Your Guide & Workbook

Use your quickstart guide to get grounded in all the essentials before you begin your workbook like considering your voice and tone, pronoun use, business policies, and more. We’ve also included recommended resources to keep the words flowing and a website copy dictionary so you can easily identity what you need to put where when it comes to your templates—everything you need to for a smooth start.

Quickstart guide (PDF)

Utilize detailed outlines for each essential website page to ensure all critical sections, headlines, and CTAs are covered. You’ll be guided through fill-in-the-blank sections, AI prompts to keep writer’s block at bay, and opportunities to pen your very own website copy. Customize, edit, copy, and paste your copy directly into your website template from this doc and be on your way to a new digital home.

The website Copy Workbook
(Google Doc)

Step by Step

Write That Website Copy Once and For All

Make It Yours

Upon purchase, you'll receive a email with an access link to get straight to your quickstart guide. In there, you'll also receive a copy key, quick tips on uncovering your brand messaging elements, your exclusive Lāer discounts to our favorite website templates, and of course, your Website Copy Workbook.

02 Access The Workbook

We'll walk you through page-by-page and section-by-section guiding you through every aspect of your website. As you make your way through your workbook, you can replace placeholder copy with your business' information and utilize ChatGPT prompts to write your way to a complete digital home.

01 Paste & Publish

Once all of your website copy is written, simply cut and paste it into your existing website or your selected website template and hit publish. If you're in search of a new brand or website template, use one of our exclusive Laer discount codes (in your quickstart guide) to our favorite resources in the industry.

03 We've got just the thing.

We trust Duende Design Co. with our own website and brand design, so you know you're in good hands. Hannah’s templates are all about beautiful and intuitive web experiences made easy. They’re custom, turn-key templates crafted for service-based businesses and creative entrepreneurs. Duende's templates are not just editable; they're artistically crafted and strategically designed to up-level your digital home and wow your audience.

When you purchase this resource, you'll also receive an exclusive Lāer discount to Duende's website templates.

DUENDE DESIGN CO.

Need a Website Template?

VIEW Their TEmplates →

We've got you covered, too.

We’ve had the opportunity to work with Tributary Design Studio for our clients and we’re honored to be able to bring their talented creative work to you. Their branding kits are built with the same attention to detail that goes into Tributary’s custom branding packages at a fraction of the price. With easy-to-follow tutorials made for non-designers and a cohesive branding toolkit, you’ll be able to personalize and launch your brand in just a few hours.

When you purchase this resource you'll also receive an exclusive Lāer discount to Tributary's branding templates.

TRIbutary Design studio

Need Branding?

ViEw their templates →

Better Together

BUNDLE & SAVE

Set the foundation, then bring it all to life.

Lay the groundwork for a website that works as hard as you do. The Brand Messaging Foundations Guide helps you uncover your voice, values, and mission that make your brand unique. Once your messaging is clear, bring it to life with the Website Copy Workbook. This step-by-step guide helps you apply your messaging to every page, section, and header, creating compelling, conversion-driven website copy with ease.

Simply add one of these products to your cart and opt in to add on the Website Copy Workbook or Brand Messaging Foundations.